In the digital age, having a significant presence on social media platforms like Instagram, Facebook, or LinkedIn can feel like the hallmark of success for coaches and solopreneurs. However, one vital aspect often overlooked is the importance of owning your audience through an email and text list. Unlike a social media following, these lists are assets you control and can utilize to engage directly with your audience, drive sales, and build a lasting business.
Why Owning Your List is Essential:
When you rely solely on building a large social media following, you're essentially renting your audience. Social platforms can change algorithms, reduce your post visibility, or even suspend accounts without warning. By owning your email and text list, you establish a direct line to your audience, providing a stable, reliable marketing channel immune to such changes.
3 Steps to Start Building Your List:
Optimize Your Website:
Ensure your site has clear, compelling calls to action (CTAs) that invite visitors to subscribe to your email and text list.
Use pop-ups, banners, and dedicated landing pages offering something of value—such as a free workout plan or coaching tips in exchange for contact information.
Create Valuable Content Offerings:
Develop high-quality lead magnets like eBooks, webinars, or exclusive video content.
Your content should address your audience's pain points and provide solutions, encouraging them to opt-in for more insights and updates.
Leverage Your Social Media:
Use your existing social media presence to drive traffic to your signup forms.
Share testimonials and success stories of others who have benefited from subscribing to your list to create trust and demonstrate value.
Building and nurturing an email and text list allows you to establish personalized, consistent communication with your audience. It empowers you to create meaningful connections and develop tailored marketing strategies that can increase client retention and conversions.
Emily Smiley- Educator, Trainer and Group Fitness Instructor, Fitness and Business Coach, Speaker, and Social & Digital Marketer
Contact @ emily@emilysmileylive.com or text the word CHAT to 650-250-4443 to chat directly with me on my coaching line.
Be sure to follow me on social media for more tips and be sure to sign up for weekly newsletters so you get allllllll the info on all things building a brand and biz online and crushing it!
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